Avatars have evolved from futuristic concepts to everyday tools for digital interaction—and now, you can create one of your own! Widely adopted by educators, universities, and organizations across a range of sectors, avatars are revolutionizing how we approach educational content…
Welcome to THE LAB
Our creative space for experimentation, innovation, and learning.
In this section we explore and share the latest trends and inspiring ideas in multimedia communication, design, and artificial intelligence (AI). Stay informed with cutting-edge developments that drive creativity and inspire new perspectives.
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- Transmedia Storytelling
- Virtual Reality
- Augmented Reality
- AI
- Generative AI
- Avatars
Augmented reality (AR) seamlessly blends digital information with our physical environment. From education to storytelling, AR's applications are vast and varied, offering innovative solutions and immersive experiences across industries, from retail to education, and reshaping the way consumers and businesses…
Generative AI has the power to push the boundaries of creativity, enabling content creators to create high-quality, personalized, and highly engaging content more efficiently than ever before. Yet, despite the vast potential, many creatives struggle to maximize these tools in…
Virtual reality refers to a fully immersive, computer-generated environment where users can interact with 3D worlds through specialized devices, such as VR headsets. These environments can be entirely fictional or based on real-world locations, offering users the chance to explore,…
Transmedia storytelling is the art of telling a single narrative or story experience across multiple platforms and formats. Each medium—be it film, social media, books, podcasts, or even video games—contributes uniquely to the overarching narrative, enriching the audience’s understanding and…
Artificial Intelligence (AI) has revolutionized the way we produce and consume information, giving rise to tools that create more content, faster, and more efficiently. However, with so many voices vying for attention, the real question is: how can we authentically…