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Welcome to THE LAB

Our creative space for experimentation, innovation, and learning. 

In this section we explore and share the latest trends and inspiring ideas in multimedia communication, design, and artificial intelligence (AI). Stay informed with cutting-edge developments that drive creativity and inspire new perspectives.

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  • Transmedia Storytelling
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  • Avatars
How the Avatar Revolution is Transforming Digital Interaction

Avatars have evolved from futuristic concepts to everyday tools for digital interaction—and now, you can create one of your own! Widely adopted by educators, universities, and organizations across a range of sectors, avatars are revolutionizing how we approach educational content…

Generative AI: Tips and Tricks for Creative Projects

Generative AI has the power to push the boundaries of creativity, enabling content creators to create high-quality, personalized, and highly engaging content more efficiently than ever before. Yet, despite the vast potential, many creatives struggle to maximize these tools in…

What Is Transmedia Storytelling? A Comprehensive Guide

Transmedia storytelling is the art of telling a single narrative or story experience across multiple platforms and formats. Each medium—be it film, social media, books, podcasts, or even video games—contributes uniquely to the overarching narrative, enriching the audience’s understanding and…

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