Content Creation in the Age of AI:
How to Connect with a Saturated Audience
Artificial Intelligence (AI) has revolutionized the way we produce and consume information, giving rise to tools that create more content, faster, and more efficiently. However, with so many voices vying for attention, the real question is: how can we authentically connect with an audience constantly bombarded by content? In this post, we will explore how to harness the power of AI without losing the human touch, resonating with an audience that is both demanding and overwhelmed by stimuli.
With the rise of AI, we can now produce instructional videos more quickly with the help of avatars, translate in multiple languages at unprecedented speeds, generate professional-grade images and videos that once required an entire production team, and even write a full article or the script for a movie or novel. What once required a production team of over 10 people can now be accomplished with a single prompt. And anyone can do it—it’s not difficult; it’s as simple as typing a well-crafted sentence, even one copied from another user online. The world is now just a click away.
What remains difficult is thinking—and rethinking ourselves as a society.
YouTubers, influencers, brands, associations, individuals from all professions, and even children across the globe are desperately trying to grab our attention, sell products and services, market themselves, convince, and sell to others. Driven by the financial rewards offered by major platforms for “attracting and retaining” new “users,” and supported by aggressive marketing strategies that suggest posting nearly every day of the year to stand out in an oversaturated market, a cyclical and exhausting logic emerges: “Pay me to promote you, and I’ll help you sell, all while using your data to sell you even more.” This logic only benefits the platforms that shape their algorithms to serve their own interests.
In a 8:37:34 hour interview that Lex Fridman conducted with Elon Musk and his Neuralink team, Musk states: “…The internet, right now, is flooded with so much AI-generated data that it’s crazy. In fact, if you want to search the internet, there’s something you can now say, ‘Google it, but exclude everything after 2023.’ It will actually often give you better results because there’s so much. The explosion of AI-generated material is insane…” (Full transcript in English here: 00:58:44)
And he’s right. From 120 million active pages in 2007, we’ve surged to 2 billion by 2023, with 7 million daily posts. (And this doesn’t even include social media.)
It’s a lot—too much content—that presents the challenge of finding what we actually want, without getting lost in a jungle of distractions and outdated material.
Both when creating content and consuming it, it may be wise to ask (multiple times): Who truly has something to say? Why are they saying it? What does it really add for others? What interests are they serving?
Since its mass launch, AI continues to be trained non-stop, 24 hours a day, thanks to billions of users distributed across all five continents, producing content that is faster, more aligned with our imaginations, and tailored to what we ask and choose.
AI responds to what we ask and choose.
Amid all this chaos, there we are—thinking, creating, seeking solutions for our daily lives. We must rethink, collectively, many things because the way we produce content has changed forever, and it will continue to evolve progressively and relentlessly from now on. Our ideas, creative concepts, proposals, and precious minds—once resting on the laurels of a world that no longer exists—are now in check.
So, what do we do now?
In an optimistic impulse, I dare to say: the same, but better. Now, we can create more creative and higher-quality content while continuing to focus on honest narratives that resonate deeply with ourselves and others. Narratives that help us think, engage in discussions, and foster new ways of connecting. It’s not about creating more, faster, but about discovering new worlds, reinventing ourselves, and shifting from passively observing the world as consumers to actively participating in it as citizens.
I believe this presents a profound opportunity for us to reflect: What is it that we truly need? What do we desire from our lives? What kind of society do we want to live in, and what can we do to make it happen?
I wish you the best of luck, and I look forward to reading your comments!
Content Creation in the Age of AI:
How to Connect with a Saturated Audience
Artificial Intelligence (AI) has revolutionized the way we produce and consume information, giving rise to tools that create more content, faster, and more efficiently. However, with so many voices vying for attention, the real question is: how can we authentically connect with an audience constantly bombarded by content? In this post, we will explore how to harness the power of AI without losing the human touch, resonating with an audience that is both demanding and overwhelmed by stimuli.
With the rise of AI, we can now produce instructional videos more quickly with the help of avatars, translate in multiple languages at unprecedented speeds, generate professional-grade images and videos that once required an entire production team, and even write a full article or the script for a movie or novel. What once required a production team of over 10 people can now be accomplished with a single prompt. And anyone can do it—it’s not difficult; it’s as simple as typing a well-crafted sentence, even one copied from another user online. The world is now just a click away.
What remains difficult is thinking—and rethinking ourselves as a society.
YouTubers, influencers, brands, associations, individuals from all professions, and even children across the globe are desperately trying to grab our attention, sell products and services, market themselves, convince, and sell to others. Driven by the financial rewards offered by major platforms for “attracting and retaining” new “users,” and supported by aggressive marketing strategies that suggest posting nearly every day of the year to stand out in an oversaturated market, a cyclical and exhausting logic emerges: “Pay me to promote you, and I’ll help you sell, all while using your data to sell you even more.” This logic only benefits the platforms that shape their algorithms to serve their own interests.
In a 8:37:34 hour interview that Lex Fridman conducted with Elon Musk and his Neuralink team, Musk states: “…The internet, right now, is flooded with so much AI-generated data that it’s crazy. In fact, if you want to search the internet, there’s something you can now say, ‘Google it, but exclude everything after 2023.’ It will actually often give you better results because there’s so much. The explosion of AI-generated material is insane…” (Full transcript in English here: 00:58:44)
And he’s right. From 120 million active pages in 2007, we’ve surged to 2 billion by 2023, with 7 million daily posts. (And this doesn’t even include social media.)
It’s a lot—too much content—that presents the challenge of finding what we actually want, without getting lost in a jungle of distractions and outdated material.
Both when creating content and consuming it, it may be wise to ask (multiple times): Who truly has something to say? Why are they saying it? What does it really add for others? What interests are they serving?
Since its mass launch, AI continues to be trained non-stop, 24 hours a day, thanks to billions of users distributed across all five continents, producing content that is faster, more aligned with our imaginations, and tailored to what we ask and choose.
AI responds to what we ask and choose.
Amid all this chaos, there we are—thinking, creating, seeking solutions for our daily lives. We must rethink, collectively, many things because the way we produce content has changed forever, and it will continue to evolve progressively and relentlessly from now on. Our ideas, creative concepts, proposals, and precious minds—once resting on the laurels of a world that no longer exists—are now in check.
So, what do we do now?
In an optimistic impulse, I dare to say: the same, but better. Now, we can create more creative and higher-quality content while continuing to focus on honest narratives that resonate deeply with ourselves and others. Narratives that help us think, engage in discussions, and foster new ways of connecting. It’s not about creating more, faster, but about discovering new worlds, reinventing ourselves, and shifting from passively observing the world as consumers to actively participating in it as citizens.
I believe this presents a profound opportunity for us to reflect: What is it that we truly need? What do we desire from our lives? What kind of society do we want to live in, and what can we do to make it happen?
I wish you the best of luck, and I look forward to reading your comments!